I lived in London for 20 years and now live in Northern UK. I went back to London for a few days last week and as usual I tune my radio to 105.8FM and to my horror no Virgin radio. Now absolute FM or something. Is this Virgin in disguise as I used to know it or something far different? Wasn't keen on the music they were playing either.
Many years ago Virgin Group sold Virgin Radio to SMG. SMG continued to use the Virgin name for the station under licence from Virgin Group as they thought the Virgin name had a good reputation. However, they had to pay Virgin each year for the right to call the station Virgin Radio
Last year SMG sold the station on to an Indian company, who decided they didn't want to pay Virgin Group to use the Virgin brand. Consequently they had to rename the station.
The station has been known as Absolute Radio for about a year now.
yep its a name change, The Virgin name is now a taboo subject,they now play more songs and guarentee they wont play the same song twice during the day, unlike before when it sounded like an endless recording of the same old songs
It changed it's name when it got brought over in September 2008 to Absolute Radio. It is definitely so much better than it used to be!
They Sold Out Or Changed Names.
RRB
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